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Name, Image, and Likeness

UW embraces NIL as the next frontier in college athletics. NIL creates opportunities for student-athletes to work towards their goals in their lives and careers, in and out of competition. Leveraging UW’s platform, alumni network, and location in Seattle helps to provide programs, resources, and mentorship to help students seize these opportunities.

What is NIL?

NIL stands for “Name, Image, and Likeness” and refers to NCAA guidance that allows student-athletes to earn compensation for the use of their name, image, or likeness. This legislation allows student-athletes to earn compensation in ways that were previously impermissible under NCAA rules.

What isn’t NIL?

NIL specifically pertains to the right of individuals, particularly student-athletes, to monetize their personal brand elements. It is not a salary or wage, a scholarship, employment, institutional funding, financial aid, and performance-based compensation. NIL is distinct from traditional forms of compensation or benefits associated with student-athletes. It specifically refers to the monetization of an individual’s personal brand through commercial means, independent of direct institutional funding or traditional employment.

How can student-athletes capitalize on NIL?

Under these rules, student-athletes are able to use their name, image, or likeness, just like other students at UW, to earn compensation for any of the following activities:

  • Social media promotions and influencer activities
  • Sale of autographs
  • Starting their own business
  • Appearances in TV or print advertisements
  • Other endorsements of a third-party
  • Providing private sport lessons or running a camp or clinic
  • Personal appearances
  • And more!

Since the start of NIL, UW has been developing comprehensive programming to provide student-athletes with the tools, training and education needed to maximize this new opportunity. UW’s purpose of providing holistic development opportunities for its students has always been why our department exists – this commitment is why the UW is a perfect environment for students to thrive in the NIL era.

If you have any questions, please don’t hesitate to contact the Tyee Club at (206) 543-2234 or you can email [email protected].

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